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Small business owners today are working harder than any time in recent history to maintain their business and to keep improving the bottom line. According to the Wells Fargo/Gallup Small Business Index, the average small business owner works 52 hours a week, with 57% of small business owners working six days a week!! Needless to say, small business owners are very busy people and wear many hats!

With the cost of doing business continuing to rise due to increased regulations, inflation, taxes and competing with your rivals for business, having any advantage over your competitors can be the difference between thriving and surviving.

Finding The Advantage

As a small business owner finding your strengths and using them to stand out from the rest of the pack is the key to success. Sure you might not have the money to blanket the radio with ads or invest in TV commercials, but your customers keep coming back. Why is that?

Your customers are rewarding you with repeat business because they have connected with your business. Having a positive association such as happiness or making someone feel at home is a powerful emotion that can drive your business for years.

How Can Small Business Owners Create Positive Association

Cleanliness is vitally important to fostering positive association with your business. For business owners that work with the public on a regular basis having a clean facility should be priority number one!

A dirty facility is the number one turn off for a potential customer. In fact, even if your establishment is pristine, if your customers have a bad experience in your restrooms this can tarnish your whole business! Take a look at these statistics provided by the Bradley Corporation:

● 73 percent of consumers believe that a bad restroom indicates poor management
● 69 percent says it lowers their opinion of their company
● 65 percent say it shows the business doesn’t care about its customers
● 61 percent say it gives the impression that the company is sloppy or lazy
● 64 percent say they will think twice about patronizing the business or never frequent again

That last statistic is an eye opener my friend! A whopping 64% of potential customers are willing to walk away from your business forever based on how clean your bathroom is! Never underestimate the power of being clean!

When customers are making decisions to not patronize your business due to cleanliness, you are leaving money on the table. Even if one or two customers decide to go somewhere else, the financial impact adds up!

For example, you are a restaurant owner and your patrons pay an average of $25 on dining. If one customer per day decides not to patronize your business due to a lack of cleanliness you are looking at a $9,125 a year in lost revenue!! This is a lot of money to lose based on a split second decision made by customers.

What Should I Do?

Investing in a professional carpet cleaning service is a great way to keep your establishment looking great at all times!

Phoenix Carpet Repair and Cleaning is your all in one solution for your carpet cleaning and repair needs! We understand the power of cleanliness and how it can impact your business and your bottom line.

Nothing is worse to a potential customer than seeing soiled or frayed carpet. First impressions matter my friend and we are here to help make sure you make a good one!

Our carpet cleaning equipment is among the best in the business! We only use Pro Chem equipment, recognized as one of the most powerful carpet cleaning systems in the world!

You can also breathe easy knowing that our carpet cleaning technicians are Institue of Inspection, Cleaning and Restoration Certification (IICRC) trained. The IICRC is the standard setting body for the carpet cleaning industry. We follow the best practices set by the IICRC every time. No exceptions.

Phoenix Carpet Repair and Cleaning is a company that puts our customers first and I think it shows through in our customer reviews!

Give us a call today at 602-688-4186 for a free no hassle over the phone estimate!!

You can also book your appointment online with us through our online scheduler! Click on the green button with the bug on it!

We service the following areas, Goodyear, Peoria, Phoenix, Avondale and Litchfield Park!

We look forward serving you!!!

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